CRO Specialist · Landing Pages · Funnel Optimization
Transform clicks into customers end to end
I design, build, and optimize the entire conversion path, from ad traffic and landing pages to checkout and behavioral analytics. No handoffs, no guesswork, just measurable results.
Full-Funnel CRO for a Health & Wellness Course
CHALLENGE
Sell a niche hormonal-health course to a cold Romanian-speaking audience with zero brand awareness. The original V1 landing page tried to speak to every condition at once, fertility, menopause, cycle pain, hormonal imbalance and flatlined at a 0.5% conversion rate (n ≈ 1,200 paid sessions over 4 weeks).
SOLUTION
- Ran a 110-respondent diagnostic survey through the National Aviva Association to identify the highest-intent segments, then split the funnel into three dedicated landing pages (V2 fertility, V3 perimenopause, V4 cycle pain).
- Optimized the Facebook ads campaigns by creating ad personas for each landing page, in order to better qualify the traffic
- Reengineered the checkout flow to reduce friction via silent account creation
- Implemented full funnel tracking in GTM with Posthog and Clarity
RESULTS
CVR lift: 0.5% → 4% on the Fertility funnel
Cold-traffic $19 CAC with Order Value of $70 on ~$900 ad spend
Buyers upgraded to a recurring $80/mo practice subscription for 3 months on average
Live course enrollments over the 12-week measurement window