Growth & CRO · Paid Acquisition · Landing Pages
I build and improve the full path from paid click to customer
I combine deep web-design experience with hands-on growth work across customer research, messaging, landing pages, checkout, tracking, and paid traffic.
Full-Funnel CRO for a Health & Wellness Course
CHALLENGE
Sell a niche hormonal-health course to a cold Romanian-speaking audience with no awareness of the method. The V1 landing page tried to speak to five different needs at once, from fertility to menopause, and converted at 0.5% across ~1,200 paid sessions in its first four weeks.
SOLUTION
- Ran a 110-respondent diagnostic survey through the Hungarian Aviva Association to identify the highest-intent segments, then rebuilt the funnel around a dedicated Fertility landing page.
- Optimized the Facebook ads campaigns by creating ad personas for each landing page, in order to better qualify the traffic
- Reengineered the checkout flow to reduce friction via silent account creation
- Implemented full funnel tracking in GTM with PostHog and Clarity
RESULTS
CVR lift: 0.5% → 4% on the Fertility funnel
at a ~$19 cold-traffic CAC on a ~$70 product, from ~$900 in ad spend.
of buyers upgraded to the client’s recurring $60/month practice subscription
paid course enrollments in the four-week measurement window.
From 6.25% to 15.37% Conversion Rate Across Two Live Webinars
CHALLENGE
Fill two live investor webinars for an Australian property expert, starting from an AI-built landing page, limited initial budget, and no funnel tracking. The first launch brought traffic, but the page struggled to turn visitors into registrations.
SOLUTION
- Built the measurement foundation: Meta Pixel and Conversions API, PostHog, Clarity, FluentCRM, and CRM integrations.
- Rebuilt the landing page around a visible hero form, social proof, phone capture, and mobile-first conversion.
- Moved W2 to a Leads-first Meta strategy with broad targeting and persona-led creative angles.
- Added email and SMS reminders to improve attendance, while raising Event Match Quality to 9.3/10.
RESULTS
CVR lift: 6.25% → 15.37%
PostHog registrations across both webinars
Show-up rate: 21 → 46 live attendees
Facebook Ads tagged CVR in Webinar 2