CRO Specialist · Landing Pages · Funnel Optimization
Transform clicks into customers end to end
I design, build, and optimize the entire conversion path, from ad traffic and landing pages to checkout and behavioral analytics. No handoffs, no guesswork, just measurable results.
Full-Funnel CRO for a Health & Wellness Course
LANDING PAGE DESIGN
COPYWRITTING
CRO
FACEBOOK ADS
CHALLENGE
Cold Facebook traffic was landing on a generic homepage with no segment-specific messaging, resulting in high bounce rates and low purchase intent across two distinct audience groups: fertility and perimenopause.
SOLUTION
Built dedicated landing page variants per audience segment, aligned ad creative with page messaging, redesigned the checkout with trust elements, and tracked the full funnel in PostHog to iterate based on behavioral data.
RESULTS
+45%
Conversion rate lift across segment-specific landing pages
-32%
Bounce rate reduction on cold Facebook traffic
VIEW CASE STUDY →